Social media has taken the world by storm. Apps such as LinkedIn, Twitter and Facebook have become an integral part of our personal and professional lives. The world of financial services and, in particular, the market of independent brokers and traders is not immune from the impact of social networking tools and technologies. With more than 700 million users worldwide, apps such as Facebook, LinkedIn and Twitter offer profitable and effective opportunities to grow and grow the financial company and brand. Looking to the future, many consultants will try to use social media as an important tool to achieve business goals. However, they will face one obstacle: many companies restrict or prohibit the use of social networks due to regulatory and compliance issues, as well as other factors.
Are you wondering what role marketing and electronic networks can play in distributing your own products and services? We then advise you to read this report and contact us if you have any questions.
Due to impartiality, experimentation and a relatively limited budget, small independent entrepreneurs are rewarded with new attention to their ideas and products through electronic initiatives.
WHAT IS SOCIAL MEDIA?
Wikipedia defines this concept as “informational content created by people using highly accessible and scalable publishing technologies.” Thanks to this definition, the distinction between media and social media can disappear. At one time the letter on the brick wall was also a technique. Along with a pencil and typewriter, social media is also defined as “the technologies and methods people use to share their opinions, ideas, and experiences.” Social media marketing creates shared value for its audience and uses social networking, online communities or blogs for marketing, sales and public relations purposes. By creating a virtual shift in the way news, information, and content is searched, read and shared, this fusion of sociology and technology has literally turned one-sided communication on the Internet into an instant two-way dialogue of a connected community.
GROWTH IN NUMBERS
An inexpensive and creative program combines the best ideas of leadership and a powerful engine of growth: an increase in the number of contacts, customers and assets. This allows you to dramatically expand the presence of your business, tracking progress every step of the way.
WHAT’S THE NEXT STEP?
Electronic media allow more resources to be devoted to distribution and marketing at no additional cost. Independent entrepreneurs seek to stimulate production and marketing through technological innovation rather than an outdated method of staffing and overspending without a real method of measuring success.
SEVEN STEPS TO CONNECT SOCIAL NETWORKS
This seven-step guide is intended for independent entrepreneurs who do not necessarily have the extensive resources of their larger counterparts. With a relatively small budget, most of these steps can be completed in 6-9 months.
- Determine the success of your program so that communications and then income come first.
- Take the position of leader based on the concept of themes and values that reflect your experience and mission.
- Evaluate your competitors; make sure they avoid their mistakes.
- Develop content to support your message, delve into existing content, and add new ideas and accents to it.
- Plan to support your program by building consensus and faith among your peers.
- Measure results with built-in tools that affect your visitors.
- Gain momentum by regularly updating your program with themes.
REALLY DO THIS IS NEW – (social networks, for example…)
Working on social media requires a lot of effort. You need to say something, and you have to have someone (or a group of people) who say it regularly. This will only happen if it is part of someone’s job. Do you have someone who is willing to spend a lot of time maintaining your social media presence? If you don’t point out that what you’re doing is time-limited (such as a Twitter discussion at a conference), people expect you to stick to it.
MAKE THIS NOW – If you need more incentives to explore social networking in your business, here are some final thoughts:
One of the eight couples who married in the U.S. last year met through social media.
If Facebook were a country, it would be bigger than the United States.
80% of companies use social media for hiring; 95% of them use LinkedIn.
The fastest growing segment on Facebook is women between the ages of 55 and 65.
There are more than 200,000,000 blogs.
25% of search results from 20 of the world’s leading brands are links to user-generated content.
78% of consumers trust the recommendations of their colleagues
24 of the 25 largest newspapers report record sales cuts
In short, small business owners around the world are taking the social media portal by storm. According to a study by the Smith School of Business at the University of Maryland, 75% of small business owners have Facebook or LinkedIn pages. 57% create their network through LinkedIn, and 69% post status updates or articles on Facebook. Today, most financial companies fall into one of two camps when it comes to introducing social networking tools. They blocked access because of problems with data monitoring and storage requirements, or they opened doors and did the job of training and addressing the compliance issues created by these social media tools. Do you know where your business is in? If you’re lucky enough to be part of a business that uses this new environment, stay 2 to 5 to learn more about how to implement Facebook, Twitter, LinkedIn, and blogging in the ever-evolving FINRA structure. Directive.
Tara Carlow has more than 17 years of real estate experience and is currently Vice President of Marketing and New Business Development at Prospera Financial Services, where she is responsible for marketing, public relations and new business growth through hiring and acquisitions.