Web 2.0, with all its new social networks, social networks, mobile applications, and technology, has revolutionized the way people communicate, play, think, communicate and work. For independent music artists, this has become an important tool for attracting new listeners and creating a fan base.
And like any other marketer, you have to learn to follow these trends if you want to profit from them. In fact, if you don’t use social media, you’re probably losing great opportunities to be heard, find new fans, and develop your career.
Okay, but how do you do that? It’s not easy for a freelance artist to have enough time to understand all these things. You are already busy with creativity – developing your passion – and at the same time starting some business, your personal brand. To remain competitive, we need to adapt to changing technologies and participate fully in social communities on the Internet… while devoting time to music.
It’s a challenge. And when you first start working on social media, the learning curve can be pretty steep. Your vocabulary will grow rapidly as you discover new things such as SEO, SMO, MyS’L, Adwords, AdSense, ROI, VC, CSS, RSS, CPC, Ajax, Coding, Widget, Twitter, Mashable, TechCrunch, Digg, Facebook, My Space…
… and all the news that comes up week after week. It’s hard to keep track of.
But it is possible, and it is worth it. My advice to independent music artists who have just got used to social media is simple: relax and have fun. Don’t think of it as a new job or a new school assignment; you’ll probably just be disappointed and generally ignore it.
Learn the types of networks you might be interested in. There is an impressive number of social networks to which you can join online, with a dizzying set of features and widgets to help you stay connected.
Once you have chosen the type, find the community that best suits your style, hobby or profession.
Find out where your friends and colleagues are and sign up.
Most networks can be accessed for free and only require a valid email account. After registration:
Talk to friends. Make new friends. Find graduates.
To take part. Join the group. Attend the event. Respond on the blog or user profile.
Ask a lot of questions. You will find that people are more than willing to help you or answer any of your questions.
Learn the jargon. Most of these sites turn into mini-communities with new terms and regulations for specific sites.
Update your profile regularly.
Build a quality relationship.
Remember what I said: have fun. Fortunately, social media doesn’t work. Yes, you create your brand and promote your music, but you also meet people, communicate and play (!) with all the fun toys and gadgets that Web 2.0 is famous for.